Colour Psychology in Web Design: How colours influence your brand

Welcome back. This week, we'll be looking at colour psychology, so, as usual, let's start at the beginning by explaining what it is.

Colour Psychology - The study of how colour influences human perception and emotion

Now, when it comes to marketing and branding, colours are more important than you think. It's a valuable tool when it comes to attracting customer attention. So, let's go over some colours and help you decide what works best for you.

Red

Red is the colour of energy, passion, and excitement, made to capture your customers' attention and give them a little push to engage with whatever is in front of them. This colour is very popular with the Food and Drink businesses (I can tell you're already thinking of both Coca-Cola and McDonald's, and maybe even KFC, which shows how effective this is, since you subconsciously associate red with those businesses).

Orange

Now, this is the colour of friendliness, enthusiasm, and creativity, as orange is a vibrant, attention-grabbing colour that brands like to use to show warmth and approachability. This colour is mainly used by businesses in the tech and software areas. Brands such as SoundCloud and Orange (yes, we saw the irony too) are recognised by this signature colour.

Yellow

Yellow is a bright & cheerful colour that brands use to show off how welcoming and friendly they are. Now, this colour has been used in many different fields, from food to supermarkets to social media. Yellow can be used universally to shape your brand.

Green

Now, for green, a few of you may think, "Oh, this one is easy, health and eco-friendly brands, right?" That would be completely understandable. However, the colour green has also been used to show financial stability, wealth and trust. If you want some examples, just look at Land Rover, Lacoste and John Deere. So green can be used for both nature, environments and health & financial stability.

Blue

This colour wins the award for the most popular colour in branding, as over 70% of new businesses use blue, which isn't a bad thing by any means, as the colour blue represents freshness, professionalism and security. There are so many sorts of businesses that use this colour that no matter what field your business specialises in, blue can be the colour for you.

Purple

Purple is used by businesses to convey luxury, imagination and sophistication. But it's not just businesses that do this. Using purple can give your site the premium feel that certain customer groups are searching for. A well-known brand like Cadbury's has used this strategy brilliantly

Wrapping things up

Now that we've gone over the options, I hope it will help you decide how you want your brand to be represented with a little help from the blog you just read. No matter what you decide, we know you'll make the best choice for your business.